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Recommended Resources
A Dictionary of Accounting by Call Number: eBookISBN: 0191061174Publication Date: 2016This dictionary contains entries on aspects of accounting including financial accounting, financial reporting, management accounting, taxation, auditing, corporate finance, and accounting bodies and institutions.
A Dictionary of Business and Management by Call Number: eBookISBN: 9780191059582Publication Date: 2016This dictionary covers areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Now in its sixth edition, it features recent developments such as social media and peer-to-peer lending, as well as the financial crisis and the subsequent sovereign debt crisis.
A Dictionary of Business Research Methods by Call Number: eBookISBN: 9780191792236Publication Date: 2016This dictionary provides definitions of terms, approaches, and techniques in the area of business research methods. It covers research philosophies including research design and qualitative and quantitative methods, types of data and data collection techniques, and organizing and reporting research finding.
A Dictionary of Economics by Call Number: eBookISBN: 9780198759430Publication Date: 2017This dictionary contains definitions of approximately 3,500 key economic terms. Covered aspects of economics include: economic theory and policy, applied microeconomics and macroeconomics, labour economics, public economics and public finance, monetary economics, and environmental economics.
A Dictionary of Finance and Banking by Call Number: eBookISBN: 9780198789741Publication Date: 2018With over 5,500 entries, this sixth edition of the Dictionary of Finance and Banking defines terms from all aspects of personal and international finance, including money markets, private investments and borrowing, central banking, foreign exchanges, monetary policy, and public and government finance.
A Dictionary of Marketing by Call Number: eBookISBN: 0191059609Publication Date: 2016This dictionary provides over 2,100 entries across areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this reference resource supports students and practitioners of marketing.
Dictionary of Travel, Tourism and Hospitality by Call Number: eBookISBN: 9781136410185Publication Date: 2012This edition includes: A dictionary of 2500 terms; Descriptions of 300 organizations; A biographical dictionary of 100 personalities; Explanations of 1200 acronyms and abbreviations; Key data for well over 200 countries; A concise bibliography.
Encyclopedia of African American Business by Call Number: eBookISBN: 9781440850288Publication Date: 2018This resource showcases the achievements of African American entrepreneurs and the various businesses that they founded, developed, or promote as well as the accomplishments of many African American leaders--both those whose work is well-known and other achievers who have been neglected in history. The book describes current business leaders, opens a fuller and deeper insight into the topics chosen, and includes numerous statistical tables within the text and in a separate section at the back of the book.
- Academic Search Complete (EBSCOhost)
This scholarly, multi-disciplinary, full-text database includes more than 7,300 peer-reviewed journals with coverage across nearly all areas of academic study. In addition to its 8,500 full-text periodicals, the database features more than 75,000 videos from the Associated Press from 1930 to the present.
- Annual Reviews
Annual Reviews covers a broad range of disciplines within the Biomedical, Life, Physical, and Social Sciences, including Economics, and perpetual access that covers the years 2000 - present. This resource includes more than 65 discipline specific journals. The Annual Review articles capture current understanding of a topic; set the work in historical context; highlight the major questions that remain to be addressed and the likely course of research in upcoming years; and outline the practical applications and general significance of research to society.
- Business Source Complete (EBSCOhost)
This database provides bibliographic and full-text coverage of scholarly business journals, general magazines and trade periodicals.
- Cambridge Core
Cambridge Core is the home of academic content from Cambridge University Press. The collection includes access to nearly one million articles and more than 300 books covering a wide variety of subjects. In addition, users can access more than 100 Cambridge Elements - original, concise, authoritative, and peer-reviewed scholarly and scientific research, organised into focused series edited by leading scholars, and providing comprehensive coverage of the key topics in disciplines spanning the arts and sciences.
- CQ Researcher
A full-text database of Congressional Quarterly Researcher, presenting overviews of current topics. Coverage includes overviews, chronologies, pro and con points of interest, and bibliographies of additional resources.
- EconLit with Full Text (EBSCOhost)
A full-text database for economic research. It offers journals, including the American Economic Association journals.
- Factiva
Factiva is a Dow Jones business intelligence platform that includes content from 33,000 news, data, and information sources from 200 countries and 32 languages. The archive has more than two billion articles. The oldest dates from 1944, and 2,300 sources have more than 20 years of archived articles.
- Fortune Magazine Archive (EBSCOhost)
The Fortune Magazine Archive consists of cover to cover processing from issue number one in 1930 to 2000 of the American business magazine Fortune, published by Time Inc.
- Hospitality & Tourism Complete (EBSCOhost)
This database covers scholarly research and industry news relating to all areas of hospitality and tourism. This collection contains more than 828,000 records, with coverage dating as far back as 1965. There is full-text for more than 490 publications, including periodicals, company & country reports, and books.
- Mergent Market Atlas
Mergent Market Atlas is a database of corporate information covering over 50,000 US and foreign public companies. The platform includes:
- Detailed company data: global standardized and as reported fundamentals, ratio analysis, SEC filings and annual reports, sustainability (ESG) scores, officers & directors biographies and compensation, and more
- Macro level data: economic time series data, industry analytics, risk reports, and more.
This database will replace Mergent Online on June 30, 2025.
- Mintel
Search and browse across thousands of market research intelligence materials including expert reports, consumer survey databooks, industry trends, news, and market observations.
Reports are published regularly across market sectors. They include comprehensive assessment of consumer surveys and link to the interactive databook that the report is based on.
- Newspaper Digital Subscriptions
Connect to the Newspaper Digital Subscriptions for Students, Faculty, and Staff guide to learn how to sign up for your personal subscription to the New York Times, Washington Post, and Wall Street Journal through Norfolk State University.
These subscription services are available to all NSU Students, Faculty, and Staff for FREE by using your NSU email address at sign up.
Each subscription includes full access to the news source via their website or app and most also include archival materials
- O’Reilly for Higher Education
The O'Reilly for Higher Education digital platform includes more than 38,000 book titles and more than 30,000 hours of video. Topics range from programming to IT networking to project management to graphic design to business strategy. The content includes code snippets, certification preparation materials, practice exercises, training videos, and much more. Users can search thousands of books simultaneously online, saving time and quickly finding the information they need.
-This resource is available through your browser or the O'Reilly app by signing in with your NSU email address and selecting "Sign in with SSO".
**Please click “more” for first-time login instructions:** - ProQuest Platform (ProQuest)
Users can search, find and preview more than 900 million documents and retrieve scholarly full-text open access sources directly curated by ProQuest.
- Regional Business News (EBSCOhost)
This database provides comprehensive full text coverage for regional business publications. It incorporates coverage of more than 80 regional business publications covering all metropolitan and rural areas within the United States.
- Social Explorer
This database provides demographic data from U.S. sources including the Decennial Census, American Community Survey (ACS), County Business Patterns, Population Estimates, LEHD and more. Many of these data sets are available at detailed geographic levels, down to a few city blocks. It also includes World Development Indicators from the World Bank, European Statistics, the UK and Canadian Censuses from 2011, and religion data from Ireland (1911-2001).
- eBook Academic Collection (EBSCOhost)
This collection contains over 246,000 eBooks on a wide variety of academic subject matter.
- eBook Central (ProQuest)
eBook Central is a collection of nearly 250,000 academic e-books on a wide variety of subjects.
- eBook Collection (EBSCOhost)
More than 2,000 eBooks offered on a wide variety of subjects and topics, including both fiction and non-fiction titles.
- Taylor & Francis eBooks
Taylor & Francis eBooks offers approximately 100,000 full-text resources including content published within the past year.
- Wiley Online Library
Wiley Online Library provides access to multidisciplinary content across more than 1,600 journals and 22,000 ebooks.
Absolute Essentials of Marketing Research by Call Number: eBookISBN: 9781003165194Publication Date: 2021This book provides students a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book addresses the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.
Accounting: Business Reporting for Decision Making by Call Number: eBookISBN: 9780730396499Publication Date: 2023This text shows the relationship between business and accounting in a clear and accessible way. This edition has a new focus on developing Excel skills, including an Excel primer outlining key Excel functions used in Introductory Accounting, Excel applications exercises across chapters, and a selection of Excel screencasts in the interactive ebook all designed to give students hands-on practice before entering the workforce.
Business Writing Today: A Practical Guide by Call Number: eBookISBN: 9781071854037Publication Date: 2022This practical text shares step-by-step guidance and tips for writing more clearly and strategically across mediums -- from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping prepare students for success in the business world by giving them the tools they need to write powerfully, no matter the situation.
Consumer Behaviour in Tourism by Call Number: eBookISBN: 9781003046721Publication Date: 2020This text provides an overview of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.
Contemporary Research Methods in Hospitality and Tourism by Call Number: eBookISBN: 9781801175463Publication Date: 2022This book delivers a comprehensive collection of chapters addressing new insights for traditional paradigms, approaches, and methods, as well as more recent developments in research methodology in tourism and hospitality.
Data Science for Economics and Finance: Methodologies and Appliations by Call Number: eBookISBN: 9783030668914Publication Date: 2021This book covers the use of data science, including advanced machine learning, big data analytics, Semantic Web technologies, natural language processing, social media analysis, time series analysis, among others, for applications in economics and finance.
Entrepreneurship Skills for New Ventures by Call Number: eBookISBN: 9780429342240Publication Date: 2020-10-29Focusing on the entrepreneurial start-up process, the fourth edition of Entrepreneurship Skills for New Ventures takes the reader through the steps of selecting, planning, financing, and controlling the new venture.The authors cover multiple forms of new ventures, as well as ways to utilize entrepreneurial skills in other contexts, encouraging students to engage with the material and apply it to their lives in ways that make sense for them.
Essentials of Business Research Methods by Call Number: eBookISBN: 9781003363569Publication Date: 2023Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more.
Human Resource Strategy: Formulation, Implementation, Impact by Call Number: eBookISBN: 9781003402176Publication Date: 2025The book supports those applying Human Resource Strategy theory to practice and presents much of the relevant research in the context of the critical strategic decisions that executives are often forced to make with regard to human resource investments and deployments. Applying an integrative framework, the authors review over thirty years' worth of empirical and theoretical research in an attempt to reconcile often conflicting conceptual models and equivocal empirical findings.
Proposal Writing for Business Research Projects by Call Number: eBookISBN: 9781003285137Publication Date: 2022This book offers a clear step-by-step approach to the initial phases of a business research project, from defining aims and research questions through to conducting literature reviews and writing a methodology.
Storytelling and Market Research: A Practical User Guide by Call Number: eBookISBN: 9781003202516Publication Date: 2021Showing how market researchers can get a seat at the decision-making table, this book is a guide to storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. C. Frederic John defines four specific types of story in the business arena, and providing a series of "how-to" guides for generating effective solutions when communicating learning and other information.
- Academic Video Online (AVON)
This multidisciplinary video database supports researchers in many different fields, from anthropology to zoology. The collection's wide range of academic material includes documentaries, interviews, feature films, performances, news programs and newsreels, and demonstrations.
- DocuseekDocuseek streams essential independent, social-issue and environmental films, providing access to content from leaders in documentary film distribution.
- Films On Demand: Master Academic
This comprehensive collection includes 26 core academic collections with over 280,100+ video clips, 26,900+ full-length videos, and 14,500+ hours programming in various subject areas.
- Gale In Context: Global Issues
Gale In Context: Global Issues supports global awareness and provides a global perspective while tying together authoritative content, empowering learners to critically analyze and understand the most important issues of the modern world. Explore issues within government, law, health, science and technology, society and culture, and more. Integrating news, global viewpoints, reference materials, country information, primary source documents, videos, statistics, and more, Global Issues is updated daily and offers 250 country pages and more than 400 issue pages. It contains more than 6,000 viewpoint commentaries provide background and guidance on significant topics like Food Security, Genocide, Human Rights, Extreme Weather, and more. Global Issues is cross-searchable with Gale In Context: Opposing Viewpoints.
- HistoryMakers Digital Archive
The autobiographical sketches in this collection demonstrate the profound achievements of African Americans across virtually all fields and aspects of American life, including science, the arts and entertainment, politics, literature, the military, and the academy. The video database currently contains over 2,600 interviews (nearly 10,000 hours of interview footage).
- Kanopy
Kanopy is a video streaming collection with over 26,000 films ranging from documentaries, indie, foreign, classic and blockbuster movies in several subjects and sub-subject areas. PBS, New Day Films, Kino Lorber, and California NewsReel are just a few of the content providers.
- MasterFILE Premier (EBSCOhost)
This multidisciplinary database provides full-text for nearly 1,700 periodicals with full-text information dating as far back as 1975. Covering virtually every subject area of general interest, MasterFILE Premier also contains full-text for nearly 500 reference books and over 164,400 primary source documents, as well as an Image Collection of over 592,000 photos, maps & flags.